Project Details:

Chloe Ting, a prominent YouTube fitness influencer with a subscriber base exceeding 25 million, ventured into the activewear market to launch a collection tailored to her core demographic. The project’s objective was to design a collection that embodied her distinctive color and style aesthetic. The collection predominantly features a soft pastel color palette, with styles that are youthful and flattering. Additionally, a logo print was created to represent the brand and serves as a bold all-over knit jacquard for signature items. The project also encompasses color and mood boards, illustrations, and 3D renderings of the collection.

Scope of Work:

• Brand Identity

• Product Design

• Color Story

• 3D Design

• Illustrations