Project Details:

MGF Sourcing is a global fashion manufacturer that specializes in private label distribution. This collection was meticulously crafted to appeal to the Alice and Olivia customer, embodying a whimsical yet sophisticated aesthetic. The diverse range of fabrications enables the creation of various dimensions, while exquisite trims enhance the overall value and visual appeal. When worn as separates, each item boasts versatility, seamlessly transitioning from the workplace to casual outings, streetwear ensembles, or even a night out. Notably, the collection incorporates hearts in an all-over print, serving as a graphic element and a decorative trim. The color palette exudes a playful and feminine charm.

Scope of Work:

• Product Design

• Print Design

• Illustrations

• Merchandising